Community Voices Rising: Engagement in Stowe, Vermont

When we first sat down with the Town of Stowe’s committee, one concern stood out: Would anyone show up? After all, the town had just completed a years-long planning process for “Stowe 2050,” and community fatigue was a real worry. Despite Stowe’s postcard-perfect charm, the town faces serious challenges—a housing stock that’s only about one-third year-round residential, a large second-home and short-term rental presence, and big seasonal population swings that strain infrastructure and affordability alike.

But what happened next was inspiring.

In May 2025, JM Goldson served as the engagement consultant—teaming up with CommunityScale who served as the prime consultants—to design and facilitate a public forum as part of the town’s Housing Needs Assessment. Our goal: make the conversation about housing meaningful, inclusive, and energizing.

And Stowe delivered. Over 100 people packed the room at Stowe High School on a spring evening, far exceeding expectations. The atmosphere was vibrant—neighbors of all backgrounds engaging in thoughtful conversations about housing needs and solutions. Attendees moved through a U-shaped layout of interactive stations we created, writing down their hopes and concerns, weighing in on housing strategies, and even placing dots on a map to show where new homes could go. It wasn’t just about input—it was about ownership, education, and connection.

To ensure broad accessibility, the consultant team also launched a virtual forum replicating the in-person activities—so that part-time residents, folks juggling evening shifts, or anyone unable to attend could still participate.

In a town where it was feared engagement might fall flat, the response was anything but. This project proved that with the right approach—one rooted in listening, creativity, and a deep respect for place—communities will show up. They want to be heard. They want to help shape the future.

And they did.